PRO TIPS: EXTEND THE LIFE OF YOUR HAIR COLOR.
Here’s a look at how to extend the
life of your hair color:
Hair color 101
The difference between
semi-permanent and permanent hair color:
·
Semi-permanent hair color
If you’re looking to change your
hair color, semi-permanent color may be right for you. Semi-permanent only
darkens hair, it does not lighten hair color. It works by depositing hair color
on the outside of the hair shaft.
Permanent Color
If you’re looking to either
permanently darken or lighten your hair, a permanent hair color is your best
option. Permanent color works by first removing the original color by opening
the hair cuticle, and then depositing the new color onto the hair.
Wash with cool water
While shampooing and conditioning,
keep the water turned down to a cooler temperature. Hot water and steam opens
hair cuticles allowing hair color molecules to release.
Use a sulfate-free shampoo
Sulfates are harsh detergents that
strip dye from strands, causing color to quickly fade. If you want to preserve
the life of your hair color, avoid shampoos with sulfates. Our New Line
Integrity is Sulfate Free!!! At a price point you will love.
Commonly used sulfates in shampoo:
·
Sodium Lauryl Sulfate (SLS)
·
Sodium Laureth Sulphate (SLES)
Ammonia
(Laureth) Sulphate (ALS)
·
TEA Lauryeth Sulfate (TEA)
·
Sodium Myreth Sulphate (SMS)
Deep condition
Use a deep conditioning mask
before and after coloring your hair to help prevent chemical damage and to lock
color. Try Elixir 11 and Indulge masque by Integrity.
Protect against styling heat
Always make sure to apply a heat
protectant before any type of styling with hot tools like blow dryers and
irons. Try to limit the amount of days you use heat on your hair and air-dry
hair whenever possible. Excessive exposure to heat causes color to fade away
faster. Our Brilliance spray will not only protect ypur hair from heat damage
but also speed up drying time by as much as 40%.
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