Wednesday, August 2, 2017

PRO TIPS: EXTEND THE LIFE OF YOUR HAIR COLOR.

Here’s a look at how to extend the life of your hair color:



Hair color 101

The difference between semi-permanent and permanent hair color:
·        Semi-permanent hair color
If you’re looking to change your hair color, semi-permanent color may be right for you. Semi-permanent only darkens hair, it does not lighten hair color. It works by depositing hair color on the outside of the hair shaft.
 Permanent Color
If you’re looking to either permanently darken or lighten your hair, a permanent hair color is your best option. Permanent color works by first removing the original color by opening the hair cuticle, and then depositing the new color onto the hair.

Wash with cool water

While shampooing and conditioning, keep the water turned down to a cooler temperature. Hot water and steam opens hair cuticles allowing hair color molecules to release.

Use a sulfate-free shampoo

Sulfates are harsh detergents that strip dye from strands, causing color to quickly fade. If you want to preserve the life of your hair color, avoid shampoos with sulfates. Our New Line Integrity is Sulfate Free!!! At a price point you will love.
Commonly used sulfates in shampoo:
·        Sodium Lauryl Sulfate (SLS)
·        Sodium Laureth Sulphate (SLES)
Ammonia (Laureth) Sulphate (ALS)    
·        TEA Lauryeth Sulfate (TEA)
·        Sodium Myreth Sulphate (SMS)

 


 

Deep condition

Use a deep conditioning mask before and after coloring your hair to help prevent chemical damage and to lock color. Try Elixir 11 and Indulge masque by Integrity.

                                   


Protect against styling heat
Always make sure to apply a heat protectant before any type of styling with hot tools like blow dryers and irons. Try to limit the amount of days you use heat on your hair and air-dry hair whenever possible. Excessive exposure to heat causes color to fade away faster. Our Brilliance spray will not only protect ypur hair from heat damage but also speed up drying time by as much as 40%.

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